Nate DeMercurio Portfolio

I'd like to give you a sense of my writing and photography capabilities. Aside from the other three most recent posts on this blog and the digital marketing project, the written content is from eight or more years ago when I created an endurance sports business blog as I was working directly in the events industry and observing activations first hand. Please take that into account in knowing that I've grown as a marketer since then. I have significantly more professional writing experience in the form of client briefs, strategic marketing plans and program recaps, and I’m very capable of writing brand and product content as well. Here are a handful of select personal photos; while I am by no means a professional photographer, I believe I have a keen eye for composition and what looks appealing in photo and video; I'm eager to show how I can apply this to the Niner and Batch brands. ...

Not far from the bustling city streets of the Metroplex, a welcome refuge awaits cyclists. Dallas has maintained a deservedly poor cycling reputation, and while that may be improving with new paved trail extensions and future planned connections, the facts remain there is a pitiful amount of bike lanes, the roads are littered with cracks and potholes, and the general commuting population doesn’t embrace sharing the road with cyclists. Sure, there’s White Rock Lake which provides an accessible urban outlet for times in need, but it can be dangerously crowded on days when fair-weather riding is optimal. There are the group rides to Duncanville and the locally infamous South Loop, though both feature plenty of highway access road and the same sketchy conditions with traffic and surface hazards. (Those can do wonders for bike handling skills, however...) The best attributes Dallas has to offer a cyclist is the sunshine and mild weather that make riding outdoors year-round very appealin...

A few years back I was racing Ironman 70.3 Boulder and wanted to make it more that a race. I had the idea to create an i ntimate and unforgettable experience through the convergence of endurance sports and delicious food to a benefit worthy cause . I partnered with Pizzeria Locale in Boulder, a fantastic and authentic Italian restaurant with a James Beard-award-winning and former pro cyclist owner, Bobby Stuckey. He served as the host of the event which featured 3-time Ironman world champion Mirinda Carfrae and her Ironman champion husband Tim O’Donnell. The event proceeds benefitted World Bicycle Relief, an outstanding organization that recently eclipsed the 500,000 bike donation mark to African communities where the mobility of a bicycle makes a significant life impact.

This is a capstone digital marketing project I completed recently for a course through the University of Vermont. We covered all prominent areas of digital marketing, though not all were applicable to this particular project (ex. SEO) as it was focused specifically on increasing trial for a new Honey Stinger product. Hopefully this will illustrate my understanding of digital strategy, the tactical roles of the platforms throughout the funnel and my ability to thoughtfully create and execute a presentation. Enjoy! Digital Marketing Capstone Project: Honey Stinger

A lot has been made of a recent Peloton holiday ad, depicting a husband gifting his wife a Peloton bike for Christmas and her subsequent year-long video diary. Daily news outlets and late night talkshows have all had something to say. While some ads are intentional about walking social or political tightropes hoping the virality of their stance garners additional exposure, this certainly doesn’t seem like the case for Peloton. It’s a rather common, if not mundane and cheesy holiday ad promoting a fitness product. So why all the added attention? Let’s look at it from a few angles. The nature of television advertising is to create a compelling piece of content in a very short window. Often brands will try to tell a story within 15 seconds to a minute, eliciting some sort of emotion, subtly (or not) detailing product information, and including some sort of call to action. Not a lot of time to do all that, let alone build a backstory for the actors and actresses, so if we really wa...