Travel and tourism continues to be one of the largest economic impact factors of endurance events, which has led organizations and events to look at ways to capitalize. In other cases, travel companies tied to endurance brands and events are evolving vacations for athletes looking for unique experiences of a lifetime. Star Events - producers of cycling, triathlon and running events - recently launched a travel division, Star Travel offering accommodation packages exclusively for Star Events. Benefits for using this event-hosted service is described as accommodation in preselected hotels, private apartments and villas all in walking distance from the start and finish line, insider information for training facilities, cozy restaurants, and attractive sites worth sightseeing. It's not surprising to see an event series branch out and offer it's participants travel packages and could be a likely brand extension for a series like Rock 'n' Roll or Ironman, provided they t...