Now that Facebook is converting everyone to the new "Timeline" format, it's interesting to see how the endurance community is reacting - are they using the large profile photo for promotion or marketing, using dramatic photos to stir emotion, or are they letting the opportunity go by the wayside? In this case, are they appropriately leveraging their content. This is merely an image gallery (in no particular order) of updated Facebook timelines, the last in a five-part series. Some are creative, some are strategic and some could use work. It's important to remember the primary benefits of having a Facebook page in the first place - allowing a publication to reach, interact with, and learn from athletes through a comfortable medium. Today's focus is on: endurance publications and resources .