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Showing posts from June, 2012

National Running Day Promotions

As the first Wednesday of the month, June 6th was proclaimed National Running Day , an effort spearheaded by the New York Road Runners. A number of iconic running organizations partnered to promote this effort in a variety of ways and further participation in the sport across the country. Major running groups, like the Chicago Area Runners Association (CARA), Boston Athletic Association (BAA), Atlanta Track Club (ATC), Running USA , USA Track & Field and of course the New York Road Runners (NYRR) were involved on some level. Also involved were some major events that leveraged the day to provide registration discounts and capitalize on a contrived promotional opportunity, for lack of a better term. Competitor Group and Rock 'n' Roll Marathon called out to runners everywhere to submit miles run on June 6th (over 23,000 miles were logged online), in addition to offering race discounts to select races, like the Latin Music Miami Beach Half Marathon . Competitor Group so...

Letters to Ironman

Image: Ironman As the final selection of videos nears for the " Kona Inspired " promotion and the winners are chosen for their spots in the World Championships, Ironman is asking athletes to submit letters (and artwork, photography, lyrics, etc.) detailing what makes Ironman a part of their daily lives. This submission request is to help celebrate the 35th anniversary of Ironman in 2013. Like the Kona Inspired promotion, this will generate plenty of emotional content that can later be used in advertising and other promotion. See more about promotions and contests from Ironman on their Facebook page.