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National Running Day Promotions

As the first Wednesday of the month, June 6th was proclaimed National Running Day, an effort spearheaded by the New York Road Runners. A number of iconic running organizations partnered to promote this effort in a variety of ways and further participation in the sport across the country.

Major running groups, like the Chicago Area Runners Association (CARA), Boston Athletic Association (BAA), Atlanta Track Club (ATC), Running USA, USA Track & Field and of course the New York Road Runners (NYRR) were involved on some level. Also involved were some major events that leveraged the day to provide registration discounts and capitalize on a contrived promotional opportunity, for lack of a better term.

Competitor Group and Rock 'n' Roll Marathon called out to runners everywhere to submit miles run on June 6th (over 23,000 miles were logged online), in addition to offering race discounts to select races, like the Latin Music Miami Beach Half Marathon. Competitor Group sought to take ownership of the day by creating their own logo (above) and promoting the occasion through a multitude of outlets at their disposal.

US Road Sports & Entertainment Group, which operates the Allstate 13.1 Marathon Series, ING Miami Marathon and the Publix Georgia Marathon, offered a $10 discount on race registrations in celebration of National Running Day, sent out via email blast.


Keep an eye out next year as the first Wednesday in June rolls around for which organizations take advantage of a relevant and growing cause by not only offering discounts, but creating and leveraging events and promotions surrounding the day.
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