Rev3 and blueseventy Promotion

Rev3 Triathlon and blueseventy are running a co-promotion through which athletes receive a free race entry to any Olympic or Half Rev3 event if they purchase a Helix wetsuit (from the Rev3 Store); the offer is also good for half off a race entry for a Full Rev event.

The total with shipping for a Helix wetsuit is $665.99, while registrations for the events range from $125-$175 (Olympic), $210-$275 (Half) and $425-$575 (Full) - registration figures reflect price increase after early and middle registration periods. As the offer is good only through this week - March 7th is the deadline - the best registration value is half of the Full Rev, or $212.50, which equates to a 32% discount off the price of the wetsuit. There are three scenarios where an athlete could take advantage of the offer:

The athlete is planning to race a Rev3 event
The athlete is in the market for a wetsuit
The athlete is planning to race a Rev3 event AND is in the market for a wetsuit

For scenario #1, would this offer entice someone to spend an extra $450+ for a wetsuit? For scenario #2, would someone end up registering for a race they hadn't planned on because they received a free entry? Both are possible, although scenario #2 seems more likely, particularly if there is a race close in proximity. In that case, the athlete is already planning to spend the money and receives a bonus, versus scenario #1 where the athlete is only planning to pay to register for the event. The way the offer is written, it seems they are counting on scenario #2 as well, which if successful, increases registration and exposes more athletes to one of their events. It is also likely there is a revenue split on the value of the entry by both Rev3 and blueseventy, or perhaps the promotion financials are worked into the partnership agreement.

And the athletes in scenario #3? They luck out and end up saving a couple hundred dollars - assuming they hadn't already registered and they are aware of the promotion.

For more on this promotion, visit Rev3 online.

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